10 Cold-Calling Books That Can Take Your Sales Teams To Great Heights
If you want to refresh your sales knowledge and read about the cold calling experience of established marketing leaders, you should pick up some of the famous books available in the market. They can help you to understand the fundamental principles of sales, and improve your cold calling strategy. Here is a compiled list of the top 10 cold calling books that will prove to be useful for all sales team members and help them excel in the art of persuading prospective clients: Difficult Conversations: How To Discuss What Matters The Most Author : Douglas Stone, Bruce Patton, and Sheila Heen Published : November 2, 2010 Your Growth Hacks Aren’t Working Author : Steli Efti Published : 2017 The Complete Idiot’s Guide To Cold Calling Author : Keith Rosen Published : August 3, 2004 How To Get A Meeting With Anyone: The Untapped Selling Power of Contact Marketing Author : Stu Heinecke Published : February 16, 2016 Fanatical Prospecting Author : Jeb B...