Here Is The Secret To Smart Call Analytics

Have you ever wondered how certain companies hire the best salespersons? They seem to hit the mark on converting leads and also successfully solve all client problems. Well, the answer is simple – if you arm your sales representatives with real-time data and help them analyze customer trends, they will perform much better!

Call analytics is a raging business trend these days. Information is power, and organizations want to leverage customer data to their advantage. In fact, if you are not tracking customer calls, you could be losing out on 80% of lead conversions.

Traditional wired telephone lines are dying a natural death, as everyone is moving towards sophisticated office phone systems. With an array of impressive features, hosted phone systems powered by VoIP technology are surely the future of business communication. One of the biggest advantages of using a VoIP internet calling app is that they provide a continuous stream of real-time call data.

Your managers can have essential customer information at hand – it can be easily understood through visual dashboards, web portals, and downloadable electronic files. But can all this information actually be used to improve operational efficiency? Let’s find out if it makes a difference?

Call Analytics – How Does It Work and Produce Better Results?

Sales optimization is a critical function for any organization in the current hyper-competitive market. Virtual phone numbers with local area codes and toll-free numbers with call analytics are intelligent tools that can meet customer expectations and expand sales figures.

Call analytics is a specialized feature that is offered by virtual phone solutions. It describes the tracking, gathering, analyzing and reporting of important business call data. Call analytics helps markets sort out and break down information collected by numerous customer calls. Managers can use this data to gain information on key performance indicators such as return on investment, the volume of purchases and historical trends.

Depending on the type of business organization, the target audience, and the industry competition, it is important for companies to decide on how they wish to utilize this transnational feature. Here are some vital touch points that you can measure through call analytics for better revenues and performance results:

  • Access To High-Performance Keywords: Your business phone number is displayed at a number of places – business directories, social media pages, websites, yellow pages, and databases. Your business will definitely receive a lot of calls based on these sources. You have to figure out how your customers got hold of your phone number. Once you come to know how clients are searching for your phone number, you have access to the high performing keywords. 

Since you know what keywords are driving lead calls, you can pump up the advertising money spent on them. Your company can even partner with Google AdWords to increase search engine optimization and drive call traffic to increase end sales.

  • Call Recording – This is one of the most important features of VoIP phone solutions and it helps organizations maintain a complete record of customer conversations. Managers can listen to these conversations at any point in time, and find out how call agents are performing on duty. Support representatives can be trained and counseled on the best way to handle client inquiries so that they increase the conversion rate. Recordings can also increase the quality of training as real-life case studies can be taken on how to interact with clients and what trigger points to avoid while taking complaint calls.

Amazing Benefits of Call Tracking and Analytics:

  • Enhances Superior Staff Performance
  • Measures Customer Trends
  • Holistic Experience for Every Caller
  • Measure Vital Performance Parameters

Reference:  Here Is The Secret To Smart Call Analytics



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